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MelbourneFebruary 3, 2010 – 12:07 pm
The Docklands in Melbourne has been selected as the Australian venue for a global environmental participation run event, which will take place on 18th April 2010. The ‘Dow Live Earth Run for Water’ will inspire the world’s citizens to come together on one day to help solve the world’s water crisis. Melbourne has been awarded a Live Earth ‘Showcase Event’, as part of a global series of 6km run/walks (the average distance women and children in the developing world can walk everyday to secure water). Taking place in hundreds of countries around the world, over the course of 24 hours, the event features a participation run or walk, followed by a concert and water education activities, igniting a massive global movement – all aimed at helping solve local and global water issues. Thousands of runners, walkers, celebrities and musicians, will result in millions of people reached, and funds raised to bring clean, safe drinking water to those in need. The run signifies the second global Live Earth event, following on from the hugely successful Live Earth concert series held around the globe on 07.07.07. The Melbourne Run for Water will encourage people to START solving the problem today, addressing the water crisis in Victoria, GIVE money to support water projects, and learn how to SAVE water in homes and communities throughout Melbourne and Victoria. As part of the mass participation event, Live Earth will create a Water Village, to be set up with water education activities to help raise awareness of the world’s water crisis, and local water scarcity issues. As a added attraction, well known musical acts will perform at the Water Village, keeping in with Live Earths tradition of delivering major concert entertainment. Details of the acts and artists performing will be revealed in the coming months. All donations raised by the Dow Live Earth Run for Water will fund sustainable water programmes and support a global network of NGO partners. The International Riverfoundation, is a leading advocate for the protection and restoration of the world’s rivers and has been selected as the NGO in Australia. To register and find out more about Live Earth and the race, please go to www.runforwateraustralia.com. Run, Walk, Give and Save in Melbourne this summer!!!
Press Release AustraliaJanuary 22, 2010 – 10:16 am
LIVE EARTH ANNOUNCES MELBOURNE VENUE FOR
THE DOW LIVE EARTH RUN FOR WATER
Global Events to Raise Awareness and Money for International Riverfoundation
The „Dow Live Earth Run for Water‟ will inspire the world‟s citizens to come together on one day to help solve the world‟s water crisis.
Melbourne has been awarded a Live Earth „Showcase Event‟, as part of a global series of 6km run/walks (the average distance women and children in the developing world can walk everyday to secure water). Taking place in hundreds of countries around the world, over the course of 24 hours, the event features a participation run or walk, followed by a concert and water education activities, igniting a massive global movement – all aimed at helping solve local and global water issues.
Thousands of runners, walkers, celebrities and musicians, will result in millions of people reached, and funds raised to bring clean, safe drinking water to those in need.
The run signifies the second global Live Earth event, following on from the hugely successful Live Earth concert series held around the globe on 07.07.07. The Melbourne Run for Water will encourage people to START solving the problem today, addressing the water crisis in Victoria, GIVE money to support water projects, and learn how to SAVE water in homes and communities throughout Melbourne and Victoria. As part of the mass participation event, Live Earth will create a Water Village, to be set up with water education activities to help raise awareness of the world‟s water crisis, and local water scarcity issues. As a added attraction, well known musical acts will perform at the Water Village, keeping in with Live Earth‟s tradition of delivering major concert entertianment. Details of the acts and artists performing will be revealed in the coming months. All donations raised by the Dow Live Earth Run for Water will fund sustainable water programmes and support a global network of NGO partners. The International Riverfoundation is a leading advocate for the protection and restoration of the world‟s rivers and has been selected as the NGO in Australia. To register and find out more about Live Earth and the race, please go to www.liveearth.org and www.runforwateraustralia.com. Water scarcity is an issue affecting countries, communities and families all over the world and International Riverfoundation works to help combat this crisis. One in eight people don‟t have access to safe, clean drinking water while eighty-eight percent of diarrheal cases worldwide are linked to inadequate and unsafe water. International Riverfoundation works in partnerships around the world to inspire, encourage and facilitate sustainable river management, and to reward those who demonstrate world‟s best practice in restoring and managing their rivers for improved ecological, economic and social outcomes. As a non government organisation, they dedicate their time and effort to supporting the sustainable management of rivers by providing access to the technical knowledge, practical expertise and equipment required to improve the health of rivers and their communities from the ground up. Through Riverfoundation‟s innovative Twinning program, groups who have demonstrated excellence in restoring and sustainably managing their rivers and waterways work with others to build capacity, transfer skills and improve community health, water quality and availability, on a global scale. Donations received from the Dow Live Run for Water in Melbourne will be used to support Riverfoundation‟s active and emerging Twinning projects, including the established Tweed-Kenya Mentoring Program and the emerging Merri Creek-Merri River partnership in Victoria, Australia. In Kenya, the Tweed-Kenya Mentoring Project delivers education and advocacy at a grass-roots level regarding water, sanitation and hygiene; training in catchment management practices; activation of youth environment clubs, and the establishment of safe water filtration units in rural communities. In Victoria, the Merri Creek are mentoring the Merri River community to improve the health of the river and biodiversity within the catchment, and to manage their water resources in a more sustainable way. “To have been chosen as the sole Australian beneficiary and partner of Live Earth 2010 is an absolute honour and an initiative that we‟re 100% committed to since our aim is for all rivers and waterways to be healthy and sustainably managed for the future of the populations that depend on them” says Peter Krause from International Riverfoundation. “We‟re also really excited about being involved in such a fantastic event and looking forward to hearing about the acts that will be representing the cause in Melbourne.” “As the title sponsor for the Dow Live Earth Run for Water, Dow is committed to developing the science and technology to help solve one of the world‟s greatest challenges – the global water crisis,” said Ian Barbour, general manager at Dow Water & Process Solutions, a business unit of Dow. “On 18 “Building on the massive success of the Live Earth: Concerts for a Climate in Crisis in 2007, the Dow Live Earth Run for Water will mobilise the global community to once again come together on one day and take action on one of the most serious environmental issues today, the global water crisis,” said Kevin Wall, founder and CEO of Live Earth. “Water scarcity affects everyone whether they are aware of it or not, and the goal of the Dow Live Earth Run for Water is to raise the profile of this issue, educate the world‟s citizens about its challenges and offer opportunities to be part of the solution.” For more information about the Dow Live Earth Run for Water, visit http://liveearth.org/run Live Earth today announces that the Docklands in Melbourne has been selected as the Australian venue for the Dow Live Earth Run for Water, which will take place on 18th April 2010. th April, Dow‟s 46,000 employees will join people from around the world to help millions of people gain access to safe, clean drinking water.” . About the Dow Live Earth Run for Water:
Everybody counts in helping to solve the water crisis. The Dow Live Earth Run for Water is a global movement focused on the actions individuals can take to effectively address the issue. People are encouraged to
START solving the problem today, RUN in a Dow Live Earth Run for Water run/walk in their community or organise their own run/walk through the Friends of Live Earth programme, SAVE water in their home and local community through conservation efforts, GIVE money to support clean, safe water projects and SPEAK UP by signing the Live Earth petition to add water as a basic human right to the U.N. Declaration of Human Rights. About Limelight Sports
Limelight Sports is a grassroots sports marketing and events company. For twenty years Limelight Sports has created and delivered some of the most iconic grassroots sports programs and events in the UK, and having recently expanded into Australia are now introducing their insights into the local market.
Limelight‟s primary aim is to drive new and sustained participation in sport (and physical activity), by harnessing the power and motivation of our clients through our bespoke event solutions. The events and programs are tailored to client objectives but always rooted in authentic, credible delivery networks. Limelight is proud to be working with the global Live Earth brand in both Melbourne and London, on such an important environmental issue to Victorians and millions worldwide.
About International Riverfoundation
International Riverfoundation is a not-for-profit organisation with a vision of a world in which all rivers and waterways are healthy and sustainably managed. In a world of growing uncertainty regarding the sustainable management of rivers and waterways and access to safe water, Riverfoundation recognises that communities, practitioners and researchers need support to manage rivers and waterways effectively. Riverfoundation works in partnerships around the world to inspire, encourage and facilitate sustainable river management, and to reward
those who demonstrate world‟s best practice in restoring and managing their rivers for improved ecological, economic and social outcomes. For more information, please go to www.internationalriverfoundation.org.au
About Live Earth
Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President Al Gore, Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. A for-profit company, Live Earth seeks to leverage the power of entertainment through integrated events, media and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time. More information about Live Earth can be found at http://liveearth.org.
About The Dow Chemical Company
With sales of $58 billion in 2008 and 46,000 employees worldwide, Dow is a diversified chemical company that combines the power of science and technology with the “Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in around 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008 and 15,000 employees worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com
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